About David Mitroff, Ph.D.

Global Coaching Expertise with Local Roots in California.

Experience That Spans Industries and Roles

I’ve spent my career helping people and businesses grow. With over two decades of diverse experience, I’ve worked in nearly every environment imaginable — from corporate jobs, sales teams, and retail operations to hospitality management and even federal government positions.

This broad background gives me a unique perspective on the challenges individuals, teams, and organizations face. I’ve been on both sides of the table — as an employee navigating a career path, a leader managing people and projects, and a consultant advising business owners and executives.

Today, I work with clients worldwide through virtual coaching sessions, providing guidance on career advancement, business growth, and leadership development. If you are located in San Francisco, Los Angeles, or San Diego, we can also meet in person, making coaching even more personalized and impactful.

Business & Executive Coaching | Piedmont Coaching | San Francisco Bay Area
Business & Executive Coaching | Piedmont Coaching | San Francisco Bay Area

Experience That Spans Industries and Roles

Why My Experience Matters

Over the past twenty years, I’ve:

  • Worked in corporate, sales, retail, hospitality, and government roles, giving me first-hand understanding of diverse industries.
  • Managed teams, experiencing the challenges of leadership and communication.
  • Consulted for businesses of all sizes, from startups to established enterprises.
  • Coached professionals at every career stage, from early-career employees to C-suite executives.

This depth of experience means I understand where you are now — and how to get you where you want to be.

My Unique Approach

I bring together two worlds:

Psychological Insight

My Doctorate (Ph.D.) in Clinical Psychology gives me a deep understanding of human behavior, motivation, and the barriers that keep people stuck.

Business Strategy & Real-World Expertise

With over twenty years of consulting and leadership experience, I help you take practical steps that deliver measurable results in your career and business.

This combination allows me to see the whole picture — not just what actions to take, but how to overcome the internal challenges that might be holding you back.

Important Note:
I am not a licensed psychologist or psychotherapist and do not provide therapy or mental health services. My coaching focuses entirely on career development, business strategy, and leadership growth.

What Makes Me an Expert

Expertise isn’t just about titles or years of experience — it’s about creating value and empowering others.

In my TEDx talk, ‘When Are You Good Enough to Be an Industry Expert?’, I share how professionals can build credibility, create opportunities, and become trusted leaders in their fields.

This same philosophy guides my coaching: I don’t just help you achieve success — I help you develop the skills and mindset to become a recognized expert yourself.

Watch my TEDx talk to learn how to define and grow your expertise.

How I Help Clients

Career Clarity & Advancement

Identify your ideal career path, optimize your resume and LinkedIn profile, and create opportunities that align with your goals.

Leadership Development

Strengthen executive presence and create a First 90 Days plan for new roles or promotions.

Business Growth Coaching

Build strategies to market, scale, and lead your business effectively.

Personal Growth & Confidence

Break through limiting beliefs and build the resilience needed to excel professionally and personally.

My Coaching Philosophy

I believe that clarity creates momentum, and momentum leads to tangible results.

Every coaching session is structured and actionable, ensuring you leave with clear next steps — not just ideas.
We focus on the future you want to create, building strategies that drive measurable success.

Where I Work

I work with clients worldwide virtually, making it easy to access coaching wherever you are.

If you’re located in California, I am frequently in:
– San Francisco Bay Area
– Los Angeles
– San Diego

We can schedule in-person coaching sessions in these cities for a more hands-on experience.

This hybrid model lets me provide the flexibility of online coaching while maintaining personal connections for local clients.

Core Values

Clarity

Define a clear, focused path forward.

Strategy

Build actionable, results-driven plans.

Growth

Drive continuous improvement for individuals and businesses.

Results

Deliver measurable success and lasting impact.

Ready to Move Forward?

If you’re ready to advance your career, grow your business, or lead with confidence, let’s create a roadmap together.