LinkedIn is the #1 platform for professional visibility. In the Bay Area, recruiters often check your LinkedIn before your resume. If your profile is outdated, you’re missing opportunities.

Here’s how to update your LinkedIn to attract the right opportunities.

Step 1: Craft a Keyword-Rich Headline
– Go beyond “Manager at X Company.”
– Example: “Marketing Leader | Growth Strategy | Bay Area Tech.”

Step 2: Rewrite Your About Section as a Story
– Tell people who you are, what you do, and why it matters.
– Coaching helps bring out your unique strengths.

Step 3: Highlight Achievements, Not Duties
– Use metrics: “Increased sales by 30%” > “Managed sales team.”

Step 4: Add Skills, Recommendations, and Multimedia
– A strong profile has endorsements and proof of work.
– Posting thought leadership positions you as an industry voice.

Case Example:

A professional in Oakland updated their profile using our coaching. Within two weeks, they were approached by three recruiters — and landed a new role in just 45 days.

Conclusion:

Your LinkedIn is your digital business card. Make sure it reflects your best self.

👉 Download our free LinkedIn Profile Refresh Guide or Book a Coaching Session for personalized support.