Business & Executive Coaching | Piedmont Coaching | San Francisco Bay Area

Piedmont Avenue Career & Business Coach – Oakland / Berkeley / San Francisco Bay Area

Clarity. Strategy. Results.

Coaching to help professionals, leaders, and business owners move forward with confidence.

Clarity and Strategy for Your Next Step

Are you stuck in your career or business, unsure of what to do next? Whether you need career clarity, want to grow your business, or need help navigating complex business partnerships, I’m here to help.

I’m David Mitroff, Ph.D., a career and business coach with over twenty years of experience combining clinical psychology training and real-world business expertise. From my office on Piedmont Avenue, near the Oakland / Berkeley border, I work with clients throughout the San Francisco Bay Area, and I also travel frequently to Los Angeles and San Diego for in-person sessions.

In addition, I work with clients worldwide via Zoom or phone, allowing me to provide coaching, mediation, and strategy wherever you are.

As a keynote speaker, I travel globally to present at conferences and events. Depending on timing and budget, I can even meet with clients in person anywhere in the world.

Your success is always within reach — whether we connect by Zoom, phone, or in person.

Business & Executive Coaching | Piedmont Coaching | San Francisco Bay Area

Why My Background Makes a Difference

Most coaches either understand people or business — very few deeply understand both. My work is rooted in two decades of diverse experience in both psychology and business, making my coaching and mediation uniquely effective.

Business & Executive Coaching | Piedmont Coaching | San Francisco Bay Area

Coaching That Delivers Clarity and Results

Psychology Training

I hold a Ph.D. in Clinical Psychology from the California School of Professional Psychology. While I am not a licensed psychologist or therapist, my clinical training gives me the ability to understand the psychological roadblocks that keep people and businesses stuck.

My clinical experience includes:

  • Rotations at Tallahassee Memorial Hospital
  • Work for the Federal Bureau of Prisons
  • Community mental health programs
  • Psychological testing, therapy, and rehabilitation
  • Substance abuse recovery programs

This training allows me to quickly identify and address internal barriers like fear, conflict avoidance, lack of confidence, and interpersonal dynamics — while keeping our focus firmly on forward progress.

Business Expertise

Alongside my psychology training, I have 20+ years of experience in the business world, including:

  • Founding and operating seven companies in industries like consulting, marketing, hospitality, and events.
  • Working in corporate America, understanding organizational challenges from the inside.
  • Consulting with hundreds of companies and executives, including law firms, medical practices, family businesses, startups, and global corporations.

I understand both high-level strategy and the human dynamics that make businesses succeed or fail.

Business & Executive Coaching | Piedmont Coaching | San Francisco Bay Area

How We Can Work Together

I offer flexible coaching and mediation formats to meet your needs:

Coaching Services

Business & Executive Coaching | Piedmont Coaching | San Francisco Bay Area

Career Coaching

Whether you’re looking to move up, pivot industries, or find clarity, I help you design a career strategy and take action.

  • Resume and LinkedIn optimization
  • Interview preparation and salary negotiation coaching
  • Career transitions and pivots
  • Building a strong professional brand to create new opportunities
Business & Executive Coaching | Piedmont Coaching | San Francisco Bay Area

Executive Coaching – The First 90 Days

The first 90 days in a new leadership role are critical.

  • Build trust and credibility with teams and stakeholders
  • Set clear priorities and vision
  • Establish executive presence
  • Avoid early mistakes that derail careers
Business & Executive Coaching | Piedmont Coaching | San Francisco Bay Area

Business Coaching

Expert consulting for owners and entrepreneurs ready to grow.

  • Marketing and branding strategy
  • Client acquisition and sales systems
  • Scaling operations while maintaining profitability
  • Positioning your business for long-term success
Business & Executive Coaching | Piedmont Coaching | San Francisco Bay Area

Leadership & Performance Coaching

Develop the skills and presence to lead effectively.

  • Executive presence and decision-making
  • Team management and motivation
  • Conflict resolution
  • Communication strategies
Business & Executive Coaching | Piedmont Coaching | San Francisco Bay Area

Personal Growth & Confidence Coaching

Grow as a professional and as a person.

  • Overcome self-doubt and imposter syndrome
  • Build confidence and resilience
  • Create balance and focus for sustainable growth

Mediation & Partnership Support

In addition to one-on-one coaching, I provide in-person and virtual mediation for businesses and professional groups. These sessions address partnership issues, leadership changes, and complex business dynamics.

Where We Meet

Business & Executive Coaching | Piedmont Coaching | San Francisco Bay Area

Coaching That Delivers Clarity and Results

Why Clients Choose Me

  • Dual Expertise: A rare combination of psychology training and business experience.
  • 20+ Years of Practice: From running companies to consulting with hundreds of businesses.
  • Proven Results: Clear, structured strategies that drive measurable progress.
  • Flexible Formats: Zoom, phone, in-person, or on-site — wherever you need support.
  • Local Roots + Global Reach: Based in Oakland / Berkeley with worldwide availability.

Testimonials

David helped our family-owned business work through long-standing partnership conflicts. His mediation process was structured, calm, and incredibly effective.

Owner, Multi-Generational Restaurant Group

As a first-time executive, the First 90 Days coaching gave me the clarity and confidence to succeed quickly in my new role.

VP, Engineering Firm

With David’s coaching, we were able to plan a smooth leadership transition and merge our companies without losing our culture or values.

Partner, Law Firm

Ready to Move Forward?

If you’re ready to move forward, whether in your career, business, or partnerships, let’s create a plan together.
We can meet by Zoom, phone, or in person — whatever works best for you.